When used separately they are good, when used together they are even better! I have achieved success with press releases using the following technique for two years.
The components include a well written press release and a special combination of keywords and Google Alerts (your new best friend).
What is Google Alerts? It allows you to enter keywords and subscribe to those keywords for email updates as Google finds news related to them.
Lots of people use this service and I have a secret ingredient that will increase the exposure of your press releases. At the bottom of each one of my press release I include a statement such as, “My company currently competes with Competitor A, Competitor B, Competitor C, etc.” Carefully selected and used in moderation, this will expose your press release directly to your competition’s customers!
What happens next is amazing! Everyone that is currently subscribed to the keywords “Competitor A,” “Competitor B,” and so on, receives my press release, while my press release receives a significant increase. Google Alerts spreads my press release to the competition’s customers with the end result being more traffic and more business for me!
Like Chocolate-Covered Coffee Beans you need to be careful with the quantity and know when enough is enough! The one thing I suggest is using a simple, true and factual statement such as
“I compete with Competitor A”.
The moral of the story: utilizing “Chocolate-Covered Coffee Beans” (competitor names as keywords in your press releases) will result in additional exposure, but using too many may keep you up at night!
The components include a well written press release and a special combination of keywords and Google Alerts (your new best friend).
What is Google Alerts? It allows you to enter keywords and subscribe to those keywords for email updates as Google finds news related to them.
Lots of people use this service and I have a secret ingredient that will increase the exposure of your press releases. At the bottom of each one of my press release I include a statement such as, “My company currently competes with Competitor A, Competitor B, Competitor C, etc.” Carefully selected and used in moderation, this will expose your press release directly to your competition’s customers!
What happens next is amazing! Everyone that is currently subscribed to the keywords “Competitor A,” “Competitor B,” and so on, receives my press release, while my press release receives a significant increase. Google Alerts spreads my press release to the competition’s customers with the end result being more traffic and more business for me!
Like Chocolate-Covered Coffee Beans you need to be careful with the quantity and know when enough is enough! The one thing I suggest is using a simple, true and factual statement such as
“I compete with Competitor A”.
The moral of the story: utilizing “Chocolate-Covered Coffee Beans” (competitor names as keywords in your press releases) will result in additional exposure, but using too many may keep you up at night!
Aaron Phillips
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